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The Speakers

 
 

We don't mess around when it comes to our speakers. Not only do we bring in top talent from across North America, but we source some of the best digital marketing professionals from right here in Alberta to deliver the iMEDIA Breakout Sessions.

Our speakers work in digital marketing day in and day out. Not only do they know the theory, but more importantly, they’ve got first-hand experience with the application—and they can’t wait to share it with you.

We'll be introducing you to these lovely humans as the weeks progress, but we thought we'd give you a little glimpse into our (already!) stellar line-up. 

 
 
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Meet the line-up

 
 
 
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Breakout Sessions

 
 

There's no way to put this gently. The iMEDIA Breakout Sessions are *kind of* a big deal.

One of the benefits of attending the iMEDIA Social Media Conference is that you are getting a program built out by industry professionals. This isn't a conference designed by people who are in the event biz, this conference is designed by people who are in the social media biz. 

All iMEDIA Breakout Sessions are designed by feet-on-the-ground digital marketers. Here are a few session we have lined up for iMEDIA 2018 (we'll be releasing more shortly!) 


 
 

#bundleupyeg, jasmine topham

Building #bundleupyeg: Using social media to make an impact

Being heard on social media can be tough. Through this session learn about #bundleupyeg's journey from a simple hashtag to a volunteer-run clothing drive, and how the power of the Internet brought this movement to life. Explore how to stand out on social media and take your campaign to the next step.

❤️ Not-for-profit
💡 Beginner/Intermediate


Ronald McDonald House Charities Northern Alberta, Suzanne Pescod

Handling Social Media Conflict: The Ins & Outs

People can make social media management and messaging difficult. Whether in full view of your followers or behind the scenes in your organization you'll want some tips, tricks and best practices to manage those difficulties when creating stellar storytelling or bringing your social media vision to life. You can be a social media leader - get people on board and behind what you're doing through practical advice and real life examples!

❤️ Not-for-profit, Small Business, Public Sector
💡 Beginner/Intermediate


castria, erika ensign & steven Schapansky

Podcasting 101

Curious about podcasting, but intimidated by the tech side of things? It's not as scary as you might think! We'll show you how easy it can be to get started--from microphones to recording and editing software, we'll give you the lowdown and answer your questions.

❤️ Not-for-profit, Small Business, Public Sector
💡 Beginner/Intermediate


edmonton quotient, jeff samsonow

Relationships not Retargeting

It’s relationships with real people, and understanding our audiences, that will mean continued marketing success. As ad-blockers and pay-to-play marketing become ubiquitous and more businesses take their social and online ads in-house, how do we provide value? By matching values.

❤️ Small Business, Corporate
💡 Beginner/Intermediate


octopus & son, dario hudon

How to do the 'Community Engagement' Without the Sucking?

So, you're a community manager? I’m… so sorry. You're the focus of vitriol, blame, love, and the expectation that you’ll juggle brand reputation, voice, and administration all with sound judgment while you schedule appropriate, time-relevant content that captures, engages, and converts. Breathe. We’ll cover the above while maintaining sanity like a boss!

❤️ Not-for-profit, Small Business, Corporate, Public Sector
💡 Beginner/Intermediate


strong coffee marketing, brian siddle

Marketing Your Next Event - Minus the Bells and Whistles

With an ample budget and generous lead time, anyone can successfully market an event. What happens when funds get tight and timelines are even tighter? We'll look at low-cost strategies for promoting your next event through digital channels

❤️ Not-for-profit, Small Business, Corporate, Public Sector
💡 Intermediate


starburst creative, rob jennings

Strategy is dead.

Strategy is dead. Research is dead. Demographics are dead. Campaigns are dead. Process is king--and the best process is an agile, always-on, constantly updated and continuously optimized approach to marketing and communications.

❤️ Not-for-profit, Small Business, Corporate, Public Sector
💡 Intermediate


strong coffee marketing, Duncan McGillivray

Optimize: All About Advanced A/B Testing

It's time to take optimization to the next level. Experimentation is an often overlooked digital marketing strategy, and we want to give you the tools and know-how to help you better understand the chemistry between your customers and your content. In this session, we'll go over A/b testing basics, show you what to optimize, introduce you to the tools to help you do it, and showcase case studies where we've learned some pretty cool stuff.

❤️ Not-for-profit, Small Business, Corporate, Public Sector
💡 Intermediate/Advanced


social lite communications, suzy kenny

How to Win in the Age of Automation

Ready to take your marketing to the next level? Every move you make online is being tracked, in real time. Target audiences are now defined by behaviours and interests before location, age, and gender. Embrace the bot and automation - learn about tools and tactics to increase the efficiency of your business, enhance customer service and target advertising to niche audiences.

❤️ Not-for-profit, Small Business, Corporate
💡 Intermediate/Advanced


starburst creative, angelina cho

Integrating Your SEM and Social Media Strategy

The results of executing integrated SEM and social media advertising campaigns are much greater than that of running campaigns isolated to one platform. Cross-channel marketing is becoming increasingly important as users gather information from multiple sources before coming to their final purchase decision. In this session, we’ll discuss the benefits behind a cross-channel approach to SEM and social media advertising.

❤️ Not-for-profit, Small Business, Corporate, Public Sector
💡 Intermediate/Advanced

 
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Master Classes

 
 

The iMEDIA Master Classes are designed to give the most advanced iMEDIA attendees with the opportunity to really dig into a specific topic and take their skills to the next level.

As we do with our Breakout Sessions, we'll be adding Master Class information as it is confirmed (because what fun would it be to share all the details with you at once?) 

All Master Classes are available exclusively to iMEDIA attendees and are an optional a-la-carte option to your iMEDIA pass. 


modern muse media

Creating Impact Through Social Video

There’s no denying video has become the dominant tactic of every social media strategy, and will continue to be so in the next 3-5 years. But video is the most challenging form of media to produce.

In this Master Class, you’ll learn, from start to finish, how to start generating ideas for videos that connect with your audience and accomplishs your marketing and branding goals.

You’ll then learn how to produce professional quality video stories with a bare minimum of tools.

❤️ Not-for-profit, Small Business, Corporate, Public Sector
💡 Advanced


 
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