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Breakout Sessions

our breakout sessions are the real deal. our content cuts the BS and focuses entirely on the “how.”

 
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Beginner Breakout Sessions

 
 

Social Media Marketing for Small Biz & Small Budgets

Kaden Ave Communications // Kady Hobbins & Avery Johnson

Social media is a great way to make your small business marketing budget go a long way, but it requires creativity and smart strategy to ensure you get a lot from a little. We will teach you our strategies for creating and curating content on a budget, free tools, and other useful tips and tricks to help set up small businesses with small budgets for success on social media.

💡 Beginner/Intermediate
❤️ Not-for-profit, Small Business

 

Writing for the 'Gram

Lilia Communications // Abby Potgieter

Are you ever moved by the words accompanying an Instagram photo? This session will explain how to write effective and engaging captions for Instagram (specific to businesses). Yes, “the ‘gram” is a visual platform, but not everyone is a visual learner. Some people simply prefer words – Let’s learn how to connect with these people.

💡 Beginner/Intermediate
❤️ Not-for-profit, Small Business, Corporate, Public Sector

 

How to Run an Instagram Story Takeover

NAIT // Liz Pittman

Finding the right hosts, training and supporting them, planning the posts... Instagram Story takeovers can be effective and engaging *if* you do them right! Learn some valuable tips and tricks for getting authentic, relatable content and boosting your brand on Instagram.

💡 Beginner/Intermediate
❤️ Not-for-profit, Small Business, Corporate, Public Sector

 

The Art of Storytelling: How to Make an Impact in a Very Busy World

Ronald McDonald House Charities Alberta // Suzanne Pescod

Having a great story can be lost when you don't connect with your stakeholders in the right way. This session is all about finding (or yes, creating) the story and then breaking it down to the right pieces to achieve your goals through the right platform. Take advantage of the tools available through social media platforms (some you might not even know about yet) to create that overall feeling of connection between your audience and your organization. Telling a story through social media needs so much more attention than just a post - create excitement behind the scenes, adapt the length, frequency or copy to generate more engagement, and always make sure to follow up when your story gains traction. This session brings you insights and real world examples of how you can bring this art to your organization.

💡 Beginner/Intermediate
❤️ Not-for-profit, Small Business, Corporate, Public Sector

 

Taking Community Engagement to the Next Level: Creating Digital Content That Shines

CBC Edmonton // Krystina Silva

Ongoing community engagement can be a challenging thing to keep fresh and exciting. How do you make sure your audience returns to your content? How do you take your brand to market in new and exciting ways? In this session, we’ll go over the challenges and opportunities that come with positioning community engagement online.

💡 Beginner/Intermediate
❤️ Not-for-profit, Public Sector

 

Content Strategy Case Study - A Brand New Software Application

Daytona Homes // Idris Fashan

Often, the process of software development is examined from a business or design standpoint, and often the content is relegated to a few mentions about content pieces and tool tips. In this session, we will walk through the entire process of the production of new software from a content strategy perspective.

💡 Beginner/Intermediate
❤️ Small Business, Corporate, Public Sector

 

Navigating Cannabis Advertising in Canada: How to Market Something When You Can’t

DDB Canada // Brittany Dakins & Tessa Vriend

The challenge: how do you drive social media engagement without using paid promotion, in platforms designed around paid promotion? October 17, 2018 was a monumental day in Canadian history when cannabis became legal across the country. Learn how a leading advertising agency and licensed cannabis producer teamed up to navigate the complex regulations pre and post legalization to build a national brand.

💡 Beginner/Intermediate
❤️ Small Business, Corporate, Public Sector

 

Marketing Automation 101

ActiveDEMAND // Adriel Michaud

Marketing automation is here and companies are using it to build their marketing sophistication and hit above their belt. Get the basics of Marketing Automation as well as some real examples of how to deploy common workflows to get more Google reviews, recover unresponsive prospects, and get client feedback.

💡 Beginner/Intermediate
❤️ Not-for-profit, Corporate, Public Sector

 
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Intermediate Breakout Sessions

 
 

Why We Paused Our Social Media. And Why You Should Too

Strong Coffee Marketing // Brian Siddle

During the summer of 2018, our agency took a hard look at our social media activities. After conducting our own social media audit, we made the decision to stop everything and rethink our strategy. 

This presentation will walk through some of our discoveries and the process that we used to refocus. We'll also take a look at our new social media strategy and how it better aligns with our objectives.

💡 Intermediate
❤️ Not-for-profit, Small Business, Corporate, Public Sector

 

What Makes an Influencer Marketing Campaign Successful?

Calder Bateman / ZGM Marketing // Linda Hoang

How do you know if your influencer marketing campaign is a success? How do you set it up for success? There are different success measures for any influencer marketing campaign, and in this session, Linda Hoang will highlight different reasons why influencer campaigns she's worked on firsthand, were a success, offering insights and advice for how to prepare and best execute influencer projects you're working on. Along with case study examples, Linda will also discuss pitches, agreements, and research/identification of influencers.

💡 Intermediate
❤️ Not-for-profit, Small Business, Corporate, Public Sector

 

Get It Right The First Time: How To Set (& Hit) Your Digital Marketing Goals

Ameet Khabra Marketing Inc. // Ameet Khabra

It’s easy to get caught up in your follower count, post frequency, ad spend etc. But all this does is burn your resources. With clearly set goals to hit, your focus is narrow, efficient, productive and effective. Learn how to create digital marketing goals that move the needle and stick to them.


💡 Intermediate
❤️ Not-for-profit, Small Business, Corporate

 

Ameet Khabra Marketing Inc. // Ameet Khabra

Let history be your guide! Using a handful of strategies used by experts, successful companies and organizations online, people will get an inside strategist's look at some of the best tactics that have worked in the marketplace.

💡 Intermediate
❤️ Not-for-profit, Small Business, Corporate

 

You Can Do Better

FKA // Rob Jennings

Marketing is awash in a sea of data. We're producing more reports than ever before. But what are we really doing with all of it? Not enough, unfortunately. We're spending significant time and money on informational assets that are going to waste. Here's the thing... if everything is measurable, then everything can be made better.

💡 Intermediate
❤️ Not-for-profit, Small Business, Corporate

 

Optimus Prime Your Advertising with AI

Strong Coffee Marketing // Duncan McGillivray

AI is now a force to reckon with in digital marketing. But how can we wield such a power to make better ads? In this session, we'll walk-through how AI is shaping the digital advertising world, how you can take advantage, and how you can use robots to build more effective advertising campaigns.

💡 Intermediate
❤️ Not-for-profit, Small Business, Corporate

 

How a Year of Pain & Misery Led ATB to Live Video Success

ATB Financial // Tyler Butler & Adam Rozenhart

Banking shouldn't be that hard. That's why our goal at ATB is to make banking work for people. ATB's monthly Facebook Live broadcasts are reaching thousands of people and opening up new levels of interactivity and transparency for our customers. But this wasn't always the case. Find out how a year of public humiliation, emotional suffering and personal crisis led us to our successful Facebook Live strategy (and how you can skip the pain and get right to the good stuff).

💡 Intermediate
❤️ Not-for-profit, Small Business, Corporate, Public Sector

 

3 Proven Strategies You Can Implement On Your Ecommerce Site Today To Scale Your Revenue Tomorrow

Social Lite Communications // Scott Cunningham & Ivana Radojevic

Do you have a proven sales track record on your ecommerce site (any sales... at all)? Then it's time to take those sales to the next level! This session will teach you three strategies you can implement today to start seeing results tomorrow: (1) an irresistible offer strategy, (2) a content-driven traffic strategy; and (3) an automated nurture strategy. The session will wrap up with a case study showcasing these three strategies in action.

💡 Intermediate
❤️ Small Business, Corporate

 

More Than Selfies: Finding the Right Influencers

Publicity Room // Janis Galloway & Vanessa Tracy-Roth

It feels like everybody is an influencer these days, doesn’t it? How do you sift through thousands of profiles to find individuals who ‘get’ your brand and speak to the right audience? Never fear, Publicity Room is here to share our tried and true methods of identifying online personalities with real influence, not just flawless feeds or seductive numbers. We’ll share the red flags to look for, the qualities of a good collaborator and some of our ultimate influencer fails for good measure.

💡 Intermediate
❤️ Not-for-profit, Small Business, Corporate, Public Sector

 

The Art of Gathering: Lessons in Building Community, Culture & Content from YEG’s Culinary Scene

BONAFIDE Media & PR // Jessie Cayabo

Join BONAFIDE Media & PR’s Jessie Cayabo for a deep dive into the communications strategies behind the evolution of two Edmonton-based culinary treasures, SABOR Restaurant and the Italian Centre Shop.

Learn how research, branding overhauls, program development, social media, content creation, relationship building and a spoonful of common sense acted as the recipe for success for two local business owners and how leveraging traditional and non-traditional marketing tactics motivates purchase and builds loyalty. 

💡 Intermediate
❤️ Not-for-profit, Small Business, Corporate, Public Sector

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Advanced Breakout Sessions

 
 

Hacking Your way to Social Media Success

Social Media with Beverley Theresa // Beverley Theresa

Social media follows its own set of terms and conditions, not only from the platforms themselves but also from the users. How can we use the loopholes to our advantage to gain market insight? How can we grow our qualified audience at a more rapid pace? Join Beverley to learn some delicious strategies and tools to "hack" your way to more eyeballs that matter and of course more sales.

💡 Intermediate/Advanced
❤️ Small Business, Corporate

 

Metrics & Magic

FKA // Angelina Cho & Jeff McLean

Angelina and Jeff help uncover the secrets to a successful symbiotic relationship between your media and creative approaches to your digital marketing. In a crowded landscape, content has become more disposable. It's more difficult than ever to impress shorter attention spans. Hence, stronger more relevant creative that really connects with your customers is more essential than ever.

💡 Intermediate/Advanced
❤️ Small Business, Corporate