The Dos & Don'ts of Social Media Management Over the Holidays
Shortbread. Tinsel. Pine needles and Rudolph. There's no denying it. The holiday season is officially upon us.
While everyone else is thinking about the "typical" holiday stresses (you know, mindlessly starting at the green shipping bar on our Amazon orders and determining the perfect ornament to ribbon ratio on our trees) social media managers around the world are freaking the bleep out trying to get their ducks in a row before they pour that first cup of eggnog.
Here are our DOs and DONTs to social media management over the holidays:
- DO schedule as much content as possible before you head out for your break.
- DONT set it and forget it. Be aware of what content you've scheduled in and do your best to avoid any hot topics while you'll be away.
- DO remember to give all your accounts that pre-holiday scheduling love. It's important to maintain consistency across all channels throughout the holidays.
- DONT cut corners and cross-post your content across all channels. Seriously. It's just not worth it.
- DO schedule yourself some time to unplug. No one is expecting you to be online 24/7 during the break.
- DONT go rogue for 2 weeks and let your accounts go unmanaged.
- DO let your audience know that you'll be taking a little break and set the expectation for when you'll be back online. Some ideas are to pin a tweet to the top of your timeline or post your holiday hours on your website.
- DONT expect your audience to shut off just because you are. Your emails will pile up and so will your @mentions. That's okay. Expect it and embrace it, friend. After all, tis the season! 🎄
- DO plan some check-in times to make sure everything is smooth sailing.
- DONT respond to everything during those check-ins. Do a quick scan, respond to any critical messages then #resumefestivus.
- DO use the Do Not Disturb feature on your phone. Unless you've modified your settings, your social media notifications will come through as they regularly do, but your phone won't be pinging/vibrating every time they do.
- DONT mute your social accounts. Even though if you're not actively engaging with your audience throughout the holiday season, it'll give you peace-of-mind being able to have a quick-look at those notifications during your scheduled check-ins. Plus, there is always the chance that something *could* hit the fan and not seeing the notifications because you've muted your social accounts could give you more trouble than its worth.
- DO keep that customer service state of mind once you hit your keyboard again.
- DONT ignore your audience for too long. You wouldn't them to forget about you, now would you?!
- DO enjoy yourself this holiday season. This community works so damn hard throughout the year and there is no shame is taking some time to recharge. Plus, you'll be feel so much better for it come January 2nd when it's time to get back to business.
Have a wonderful holiday everyone and we'll see you on the other side! 🎄🎉😴