Meet iMEDIA Keynote Speaker: Tyler Lessard


Last November, we headed down to #SFO for a video marketing conference and that was where we were first introduced to your #iMEDIA18 Keynote.

It only took us 15 minutes to know he should be part of a future iMEDIA line-up and at iMEDIA 2018, we're making it happen!

Friends, meet Tyler Lessard. 

Tyler is VP Marketing at Vidyard, the leading provider of video marketing and video selling solutions for business. He’s a passionate content and product marketer at heart who thrives on the intersection of art and science to create exceptional customer experiences.

Tyler Photo.jpg

When he’s not chasing higher engagement rates, he can be found running after one of his four wonderful children or watching Stranger Things, Game of Thrones, Ozark and Dora (yes, she is still exploring!). 

Tyler's Keyntoe will explore the Power of Video.

In a world of information overload, it's harder than ever to cut through the noise and stand out with potential buyers. Enter Video, one of your greatest allies in the battle for attention in today's digital landscape. But how do you make it work for you? 

We don’t know how he feels about Caillou, but considering he’s a fan of Dora, we think he’ll fit in just fine.
— Us

What types of videos work throughout the buyer's journey, and what role does video play in your social media and content strategies? How do you get started, and how do you leverage the unique characteristics of video to connect with audiences in new ways and drive real action?

Tyler's Keynote will be an interactive discussion where we explore the world of modern video marketing.

There you have it: your first iMEDIA Keynote announcement!

And we haven't even shared this this little nugget of information with you yet: Vidyard is actually a Canadian-based video marketing company! 🇨🇦 🇨🇦 🇨🇦

Following last year's conference, you reminded us how important it was to you to bring you Canadian perspectives on industry trends and we are confident Tyler will fill those shoes for you!

If you want to get to know Tyler before you meet him at iMEDIA in March, follow him on Twitter and go check out some of the content he's been pushing out on the Vidyard blog.


Meet Yang >> 

(our other #iMEDIA18 Keynote!)


Psst. You can still snag your iMEDIA Early Adopter passes until December 31st! Not only will it save you some coin, but we're also sending everyone who registers for iMEDIA in December a $10 Starbucks gift card. 💰+☕️=❤️

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