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HOW TO YOUTUBE


SHOOTING YOUTUBE VIDEOS ON A SHOESTRING BUDGET

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HOW TO YOUTUBE


SHOOTING YOUTUBE VIDEOS ON A SHOESTRING BUDGET

 

Session Type: 1-hour Interactive Session

Session Level: Beginner; Intermediate

Session geared towards: Corporate; Small Business; Not-for-Profit

Session Description: YouTube is the world’s second most used search engine with over 6 billion hours of video watched on YouTube each month. It can seem like it’s really difficult to get started on the creation side, but it doesn’t have to be! Attend “YouTube on a Shoestring Budget” to get a jump start on creating your own YouTube channel for business or for yourself.

Attend this session if you...

  1. Want to get into shooting YouTube videos, but don't have a huge budget. This will apply for personal as well as corporate video.
  2. Have a YouTube channel, but can't figure out how to get traffic on it.
  3. Have already read and watched theory-heavy information on YouTube promotion, but want something a bit more applied. Real tips and tricks that work.

SESSION BY: 

 
 
 
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HOW TO COMMUNICATIONS


HOW i do COMMUNICATIONS

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HOW TO COMMUNICATIONS


HOW i do COMMUNICATIONS

 

Session Type: 1-hour Interactive Session

Session Level: Beginner; Intermediate; Advanced

Session geared towards: Corporate; Small Business; Not-for-Profit

Session Description: This is not a session on social media. This will talk about how to approach a communications assignment from a client--starting with figuring out what they want to achieve, then working through how it'll be achieved. 

This session will cover a PR project in some detail, taking the audience through the approach to planning, developing and distributing a media release.

Attend this session if you want...

  1. A broad overview of my general approach to communications.
  2. A specific tactical approach to a media relations project.

SESSION BY: 

 
 
 
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HOW TO BLOG LIKE A BOSS


HOW TO BLOG LIKE A BOSS

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HOW TO BLOG LIKE A BOSS


HOW TO BLOG LIKE A BOSS

 

Session Type: 1-hour Interactive Session

Session Level: Beginner; Intermediate

Session geared towards: Corporate; Small Business

Session Description: This session will teach you how to blog for business the fun way. Deliver more value to your customers, build real relationships online, and become an authority in your industry -- without worrying about SEO keywords.

If blogging is the one thing you know you should be doing but aren't, now is the time to learn how to do it right.

Attend this session if you want to...

  1. Learn how to connect with your customers in a way that converts them into raving fans.
  2. Get noticed as an expert in your industry without blowing your marketing budget.
  3. Make blogging about your business fun - not a chore!   

SESSION BY: 

 
http://www.moneyaftergraduation.com/
 
 
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DESIGNING FOR SOCIAL MEDIA


SOCIAL BY DESIGN

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DESIGNING FOR SOCIAL MEDIA


SOCIAL BY DESIGN

 

Session Type: 1-hour Interactive Session

Session Level: Beginner; Intermediate

Session geared towards: Corporate; Small Business; Not-for-Profit

Session Description: So you have a killer brand. Now what? Learn how to weave that brand through every piece of visual material you post on social. No design experience necessary!

Attend this session if you want to...

  1. Learn how to create strong visuals for your online presence.
  2. Want to use visuals to create consistency in your brand.
  3. Learn how to do these things without having to hire a designer for every piece of visual material. 

SESSION BY: 

 
 
 
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CONTENT THAT CONVERTS


7 STEPS TO CREATING CONTENT THAT CONVERTS

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CONTENT THAT CONVERTS


7 STEPS TO CREATING CONTENT THAT CONVERTS

 

Session Type: 1-hour Interactive Session

Session Level: Intermediate; Advanced

Session geared towards: Corporate; Small Business; Not-for-Profit

Session Description: Prepare for total content domination! In this jam-packed session, Bluetrain's content experts will guide you through the 7 steps for creating (awesome) content that converts visitors into leads for your business.

From content planning, production, and promotion—we'll cover every phase of the content process (and throw in loads of content hacks along the way) so that you leave ready to take over the content world.

Attend this session if you want to...

  1. Learn how to design an actionable content strategy for your business. 
  2. Learn content promotion hacks (like how to use Facebook Advertising to boost awareness of your content... and drive leads!)
  3. Learn how to use Google Analytics and Social Analytics to refine your content strategy as you go. 

SESSION BY: 

 
 
 
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NFP BRAND AMBASSADORS


FROM BLAND TO BAM! FIND, ACTIVATE & LEVERAGE YOUR BRAND AMBASSADORS

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NFP BRAND AMBASSADORS


FROM BLAND TO BAM! FIND, ACTIVATE & LEVERAGE YOUR BRAND AMBASSADORS

 

Session Type: 1-hour Interactive Session

Session Level: Beginner; Intermediate

Session geared towards: Not-for-Profit

Session Description: Through social media, the Alberta Cancer Foundation has built a strong network of individuals across the province who are committed to helping make life better for Albertans facing cancer.

Using case studies from events like Bust a Move Edmonton and the Alberta Cancer Foundation's “More Moments” campaigns, this session will show you how to find, activate, and leverage ambassadors to take your brand to the next level!

Attend this session if you want to...

  1. Learn more about how a not-for-profit can grow its awareness online without blowing it's marketing budget. 
  2. Introduce an ambassador program to take your brand to the next level.
  3. Develop genuine, loyal and long-term relationships with your target market.

SESSION BY: 

 
 
 
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BUILDING YOUR SOCIAL MEDIA TEAM


THERE'S MORE THAN 1 WAY TO PLUCK A BIRD: STRUCTURING YOUR SOCIAL MEDIA TEAM

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BUILDING YOUR SOCIAL MEDIA TEAM


THERE'S MORE THAN 1 WAY TO PLUCK A BIRD: STRUCTURING YOUR SOCIAL MEDIA TEAM

 

Session Type: 1-hour Interactive Session

Session Level: Intermediate

Session geared towards: Corporate; Small Business; Not-for-Profit

Session Description: How should a company structure its social media team, and where do you start? This session will give you an idea of how different companies are structuring their teams, and give you tips on the best set up for your organization.

Attend this session if you want to...

  1. Learn how to best structure your internal social media team.
  2. Decide if social media should be managed in-house or outsourced to an agency.
  3. Want to get more of your staff involved in your online presence. 
  4. Understand if your social media should belong to your PR department or the marketing department.

SESSION BY: 

 

KASSIA HAYNES

 
 
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SNAPCHAT FOR BRANDS


OH SNAP! SNAPCHAT FOR BEGINNERS

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SNAPCHAT FOR BRANDS


OH SNAP! SNAPCHAT FOR BEGINNERS

 

Session Type: 1-hour Interactive Session

Session Level: Beginner

Session geared towards: Corporate; Small Business; Not-for-Profit

Session Description: Is Snapchat right for your brand? For your business? What do you post? How do you use it? How do you know if it's making an impact? Isn't Snapchat just that thing those college kids use to send naughty photos? (No - not anymore!)

In this interactive presentation, Linda Hoang & Tyler Butler will show you how to use Snapchat and how it's successfully being used by local businesses and brands (including NAIT & MacEwan!) so you can take your Snapchat strategy to the next the level.

Attend this session if you want to...

  1. Learn the basics of using Snapchat in your business. 
  2. See how other local brands are using Snapchat.
  3. Understand how you can take your Snapchat strategy to the next level. 

SESSION BY: 

 
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PERSONAL BRANDING


BRAND U: JUGGLING PERSONAL & PROFESSIONAL ONLINE

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PERSONAL BRANDING


BRAND U: JUGGLING PERSONAL & PROFESSIONAL ONLINE

 

Session Type: 1-hour Interactive Session

Session Level: Beginner; Intermediate; Advanced

Session geared towards: Corporate; Small Business; Not-for-Profit

Session Description: Do you suffer from Multiple Brand Disorder? Are you unsure about how to represent yourself online across all the accounts you manage?

If social media is part of both your personal and professional life and you're wondering if you're doing it wrong, this talk will give you some takeaways for managing all the online yous, whether work, volunteer, personal or other.

Attend this session if you...

  1. Manage multiple presences on social media (work, volunteer, personal)
  2. Manage your personal and professional brand and mitigate risk to all reputations

SESSION BY: 

 
 
 
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ANALYZING SOCIAL DATA


MAKING SENSE OF SOCIAL DATA

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ANALYZING SOCIAL DATA


MAKING SENSE OF SOCIAL DATA

 

Session Type: 1-hour Interactive Session

Session Level: Beginner

Session geared towards: Small Business; Corporate

Session Description: Some people go out on the weekend - Brian prefers to analyze social data. Brian will use this session to share some of the cool findings, important lessons and interesting insights discovered while collecting social media data for our clients.

You may also hear him talk about Connor McDavid and Star Wars in the process.

Attend this session if you want to...

  1. Learn more about the social data available through online monitoring.
  2. Gain a better understanding of what this data means.
  3. Use social data to make better business decisions.

SESSION BY: 

 
 
 
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SOCIAL MEDIA CONTESTS


MAY THE ODDS BE EVER IN YOUR FAVOUR:
THE ART & SCIENCE OF SOCIAL MEDIA CONTESTS

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SOCIAL MEDIA CONTESTS


MAY THE ODDS BE EVER IN YOUR FAVOUR:
THE ART & SCIENCE OF SOCIAL MEDIA CONTESTS

 

Session Type: 1-hour Interactive Session

Session Level: Beginner, Intermediate

Session geared towards: Not-for-profit organizations; Small business attendees

Session Description: Feeling lucky? Social media contests can draw significant traffic your way, but there are lots of best practices that can make sure that traffic turns into long-term friends and followers. Marliss and Randy will take you through the ins and outs of social contests to help you make friends and influence all the right people. Without just giving away lots of free stuff...

Attend this session if you want to...

  1. Learn about running contests on various platforms
  2. Learn about 3rd-party software that makes contests easier (and legal)
  3. Learn how to leverage the traffic from contests into long-term ambassadorship

SESSION BY: 

 
 
 
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SOCIAL MEDIA CRISIS MANAGEMENT


Break glass in case of…
[Social media in times of crisis]

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SOCIAL MEDIA CRISIS MANAGEMENT


Break glass in case of…
[Social media in times of crisis]

 

Session Type: 1-hour Interactive Session

Session Level: Intermediate; Advanced

Session geared towards: Small Business; Not-for-profit; Corporate

Session Description: Don't let your business #failwhale in a social media disaster. This interactive session will give you the tools to create a social media crisis management strategy, how to execute it correctly and how to avoid being on the list of "Top 10 Social Media Disasters of 2016".

Failing to plan is planning to fail.

Attend this session if you want to...

  1. Want to create a social media crisis management strategy and demonstrate the benefits of having one for your business or clients.
  2. Want to learn from real world examples of social media disaster management and from companies doing crisis management right and from those that flopped hard.
  3. Want to learn how social media can be used as the the most valuable PR tool

SESSION BY: 

 
 
 
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VIRTUAL REALITY


Virtual Reality for business, it's more than just hype!

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VIRTUAL REALITY


Virtual Reality for business, it's more than just hype!

 

Session Type: 1-hour Interactive Session

Session Level: Intermediate; Advanced

Session geared towards: Small Business; Not-for-profit; Corporate

Session Description: There is a lot of hype surrounding Virtual Reality right now. In this session we will take a general look at what Virtual Reality is and why this technology is taking off right now. We will then explore practical ways that your business or organization can start using this technology right away; specifically with Youtube and Facebook 360 degree videos.

Psst. Everyone attending this session will get the chance to try out a virtual reality experience themselves, but please come with a fully charged mobile phone with the latest version of the Youtube App installed.

Attend this session if you want to...

  1. Get excited about trying new technology to advance your social media strategy
  2. Looking for unique ways to engage with your online audience

SESSION BY: 

 
 
 
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PANEL: CROWFUNDING


PANEL: CROWdFUNDING

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PANEL: CROWFUNDING


PANEL: CROWdFUNDING

 

Session Type: 1-hour Moderated Panel Discussion

Session Level: Beginner; Intermediate; Advanced

Session geared towards: Small Business

Session Description: If you're looking to learn more about the world of crowdfunding, this is the session for you. Those who attend this session will have the opportunity to learn from two wildly successful crowdfunding campaigns: #HelloYEG & Chartier  

This session will be moderated by Capital Ideas and encourage audience participation (so bring your questions!)

Attend this session if you want...

  1. Advice on the DOs and DON'Ts of crowdfunding
  2. A breakdown of the different options available for crowdfunding platforms
  3. Advice on whether or not your idea/product/start up is a good candidate for crowdfunding

panel participants: 

 

PANEL moderator:

 
 
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PANEL: PROVING YOUR WORTH [AS A SOCIAL MEDIA MARKETER]


PANEL: PROVING YOUR WORTH [AS A SOCIAL MEDIA MARKETER]

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PANEL: PROVING YOUR WORTH [AS A SOCIAL MEDIA MARKETER]


PANEL: PROVING YOUR WORTH [AS A SOCIAL MEDIA MARKETER]

 

Session Type: 1-hour Moderated Panel Discussion

Session Level: Beginner; Intermediate; Advanced

Session geared towards: Not-for-profit; Corporate

Session Description: Wondering how to prove your value as a social media marketing to the "higher-ups?" You're in for a treat. We've pulled together a panel that features an in-house community manager (aka - someone on the team), the owner of a company (aka - the higher-up) and someone leading an agency team (aka - someone who needs to show the client why they're spending their hard earned $) to help you understand how YOU can prove your worth. 

This session will be moderated by Capital Ideas and encourage audience participation (so bring your questions!)

Attend this session if you want to...

  1. Understand what kind of social media metrics are valuable to your boss

panel participants: 

 

PANEL moderator:

 
 
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Google Grants


Hey, Nonprofits! Learn How to Get $120K Per Year in Free Advertising with Google Ad Grants

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Google Grants


Hey, Nonprofits! Learn How to Get $120K Per Year in Free Advertising with Google Ad Grants

 

Session Type: 1-hour Interactive Session

Session Level: Beginner; Intermediate; Advanced

Session geared towards: Not-for-Profit

Session Description: Yup, you read the session title right. Free advertising dollars (and plenty of them).

Learn how to collect 10,000 per month in free Google advertising for your non-profit organization by signing up for this session.

Bryan Smith, founder of the digital marketing agency Bluetrain Inc., will introduce you to Google Ad Grants, walk you through how to apply, and explain the program's limitations and potential benefits for your organization. Bryan has over 15 years of online marketing experience and has worked with non-profit organizations, such as UNICEF Canada, Stollery Children's Hospital Foundation, UNHCR Canada, Sunnybrook Hospital Foundation, Terra Centre, and Redemptive Developments, to name a few.

Attend this session if you want to...

  1. Learn about the Google Ad Grants Program and learn how to check if your NFP is eligible
  2. Learn how to apply for the Google Ad Grants Program
  3. Start using Google Adwords to promote your not-for-profit to stakeholders online

SESSION BY: 

 
 
 
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Lessons from Hugo


LESSONS FROM A TWEETING ROBOT GONE VIRAL

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Lessons from Hugo


LESSONS FROM A TWEETING ROBOT GONE VIRAL

 

Session Type: 1-hour Interactive Session

Session Level: Intermediate; Advanced

Session geared towards: Corporate; Small Business; Not-for-Profit

Session Description: On December 2, 2015, Paper Leaf launched a tweeting robot named Hugo. It quickly took over Twitter, to the tune of #1 trending in Canada and over 340k impressions in 4 hours.

Here's what we learned – good AND bad – about interactive social campaigns, ourselves, and the dark corners of the internet.

Attend this session if you...

  1. Want to start thinking about outside-the-box social campaigns
  2. Are interested in the cross-section of hardware, tech, and social media
  3. Want to learn how we manage a potentially sketchy viral campaign in real time  

SESSION BY: 

 
 
 
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Condensing Content for Digital


From Case Study to Social: Condensing for Digital

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Condensing Content for Digital


From Case Study to Social: Condensing for Digital

 

Session Type: 2-hour Workshop

Session Level: Intermediate

Session geared towards: Corporate; Small Business; Not-for-Profit

Session Description: It's a digital world, and most of us have some idea how to present information to gain leads, sales and awareness. But how do we determine the best message for the content we create? Can we still build on our message when everything has to fit in 10 words or less?

In this workshop, Idris will help you refine your understanding of putting large ideas into small spaces that move across channels. You'll also learn how to take useful tidbits and build them into juicy irresistible content that will hit your target audience and move them to action.

Attend this session if you...

  1. Want to learn how to get big ideas into extremely small spaces 
  2. Want to understand the mechanics of persuasive content that propels people to action
  3. Learn where less is actually more - and where less is actually less 

SESSION BY: 

 
 
 
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Video Marketing


F#%K static content...video rocks!

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Video Marketing


F#%K static content...video rocks!

 

Session Type: 1-hour Interactive Presentation

Session Level: Intermediate

Session geared towards: Corporate; Small Business; Not-for-Profit

Session Description: In 2014, Mark Zuckerberg stated that "in five years, most of [Facebook] will be video," and Facebook isn't alone. Eery major social network is prioritizing video... maybe it's time you did too! 

Lance will explain how video can fit into your social media marketing strategy while also providing lots of advice and examples on how to do it right. So bring your popcorn and settle in for an entertaining hour of video marketing fun. 

Attend this session if you want to...

  1. Discover what makes video such a kick a$$ tool for communicating and advertising on social media
  2. Learn the secrets the pros know about incorporating video into your social media marketing plan
  3. Understand how to position video into the full sale funnel - from lead generation to lead conversion
  4. Discover what works and what doesn't work when using video in social media

SESSION BY: 

 
 
 
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Advanced Analytics


Advanced Social Analytics

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Advanced Analytics


Advanced Social Analytics

 

Session Type: 1-hour Interactive Presentation

Session Level: Intermediate; Advanced

Session geared towards: Corporate; Small Business; Not-for-Profit

Session Description: Here's a dirty little secret about social analytics — most of them are misleading.

In this session, Dana will go over Kick Point's favourite social media attribution tools and explain how they work together. Learn how to get real data from your social media campaigns, why you should focus on strong metrics instead of fluffy ones, and how to give credit where credit is due.

Attend this session if you want to...

  1. Learn how to report on social media
  2. Learn how to report on social media the right way 
  3. Help justify why you should report on more than just likes and follows

SESSION BY: 

 
 
 
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NFP Recruiting


Use Your Powers for Good: Recruiting and Engaging Volunteers for Non-Profit Media Teams

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NFP Recruiting


Use Your Powers for Good: Recruiting and Engaging Volunteers for Non-Profit Media Teams

 

Session Type: 1-hour Interactive Presentation

Session Level: Beginner; Intermediate

Session geared towards: Not-for-Profit

Session Description: Harness the power of volunteers in your non-profit social media.

Find out how Zoe’s Animal Rescue recruits, trains and engages volunteers for their media team.

Attend this session if you want to...

  1. Recruit highly skilled volunteers through social media
  2. Develop the skills of your media team volunteers and keep them producing high value content even when you don't have the time or budget to do so  
  3. Know some practical tips and free/cheap tools to train and manage media teams

SESSION BY: 

 
 
 
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NFP Spider Mable


The Making of Spider Mable

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NFP Spider Mable


The Making of Spider Mable

 

Session Type: 1-hour Interactive Presentation

Session Level: Beginner; Intermediate; Advanced

Session geared towards: Not-for-Profit

Session Description:  The Children’s Wish Foundation granted SpiderMable’s wish on September 28th 2015. Her wish trended in 55 countries across the world.

In this session you will hear about the making of SpiderMable and how we involved the media! Attend this session if you want to learn the ins and outs of SpiderMable’s wish and all the steps we took to create media buzz. 

Attend this session if you want to...

  1. Learn about how social media was handled leading up to SpiderMable’s wish during the wish and after
  2. Gather specific examples of tools that were used to engaged the media
  3. Learn about SpiderMable’s Wish


SESSION BY: