iMedia Keynote Speaker announcement: Jennifer Hollett joins the lineup

We have a confession to make: every year, as the conference wraps and everyone starts trickling out of the iMEDIA venue, we’re already planning next year's conference.

This is a good thing, an exciting thing.

But when the time comes to start thinking about your next iMEDIA Keynote Speakers, we get the night sweats.

Our main goal is always to invite people who will push you to think about the digital landscape in new and valuable ways. But we also want to bring in someone who will set the stage for the amazing weekend you're about to experience. We want them to inspire you and put that umph in your step.

Well, night sweats no more because we *know* this year's Keynote Speakers are going to do exactly that.

So without further adieu, we’re excited to announce our first iMEDIA Keynote.

Joining us from Twitter Canada (we said it... Twitter!): Jennifer Hollett.

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Jennifer Hollett is a smash-up of digital, journalism and politics. She is the head of news and government for Twitter Canada.

Jennifer has worked in digital since the late ’90s, when she became the youngest manager ever at Sony Music Canada, developing new media strategies for the label’s top artists. She co-founded a start-up and developed Super PAC App, which debuted number one in its category in the App Store, helping make political TV ads more transparent.

An award-winning TV reporter and producer, Jennifer has over a decade of experience at CBC, CTV and MuchMusic. She won a Canadian Online Publishing Award for her work hosting CBC’s G20 Street Level blog during the 2010 G20 Summit in Toronto, and she was recognized by Amnesty International Canada with a Media Award for her CBC radio reporting from Israel and Palestine.

Jennifer studied public policy at Harvard University, obtaining her MPA, and she was the digital director on Olivia Chow's 2014 Toronto mayoral campaign. She starts and ends her day by checking Twitter, something she did even before she started working for the company.

Jennifer’s Keynote will be unlike anything we’ve had at previous iMEDIA Conferences.

Consider this: Twitter's top hashtag in Canada for 2016 was #BellLetsTalk, beating out U.S. #ElectionNight and #Rio2016.

Jennifer’s Keynote will focus on building movements like #BellLetsTalk, breaking down how hashtag-driven social media engagement campaigns can spark social change, reframe issues, introduce new narratives and build brands. And of course, the session wouldn’t be complete without a live Twitter Q&A. It is a Keynote from Twitter, after all.

So, there you have it, your first iMEDIA Keynote announcement and we must say, we are incredibly thankful to CPRS Edmonton for joining us at this year's iMEDIA as our Keynote Sponsor. Stay tuned for more news later this week about our iMEDIA Master Series classes, and we’ve got one more Keynote announcement up our sleeves.